Client

Unlock is a creative communications agency with unlimited media resources. 
With plenty of experience and complete in-house realisation, they create trully efficient stories that fit their clients' context.


Concept

Unlock implements untrivial ideas, far away from obvious solutions: 
they are in interplay with human perception and allow us to understand ideas on our own  this gives the discoverer's pleasure.
That's why we resolved our challenge by playing with a metaphore of unlocking with a simple trick of hiding the text under the strikethrough combined with kinetic typography.


UNLOCK
2.3k
15k
101
Published: