Advertising B2B maintenance
How is it difficult to advertise maintenance services in B2B?
In B2B we have an advantage from the point of view of communication: the rupture of an industrial machinery not only affects the costs of repair, but also causes lost earnings and delays in deliveries.
The message to be transmitted is therefore: without preventive maintenance you not only risk of spending money on repairs, but you will also have to deal with major damage caused by the machine downtime.
Read the B2B maintenance advertising case study about the advertising campaign we designed for TAVENGINEERING.