WHEN ITCHING ATTACKS
ADV CAMPAIGN

An advertisement campaign for Dabur Fem Pharma and their medicated skin cream Dermotriad Plus. The idea of this print series focusses on the effect of severe skin itching. The brand compares itching attacks to attacks by wild animals like the cougar, bear or wolf. The imagery transforms a hand into the shape of a pouncing animal, signifying the violence of the itching that is to follow.

Credits:
Client: Dabur Fem Pharma
Agency: McCann India
Creative director: Kapil Natra
Art Director: Gourav Verma
Copywriter: Prateek Suri

Production: Fiero Animals
Art Direction: Eugene Sidelnikov, Nikolay Kvartnikov
Retouching: Alexander Lyan, Eugene Sidelnikov

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Sketches
Process
When itching attacks
595
3,423
19
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