Comfort is what we do
11 rooms - modern bed store in Berlin
Design: Iryna Bykova
Art direction: Iryna Bykova
Clientes: Niels Psybiella, SF Solutions, Berlin, Germany
2018
The client already had an existing branding, but he was too arrogant and luxury. My task was to create a modern identity that would respond to a young audience, but keep a premium consumer segment.
The analysis showed that sleep culture is a very important element of today lifestyle
As a result, a bright, modern and minimalistic style appeared.
