Ah, the end of another semester of school is upon us! This post represents my final project for my typography class. The assignment was to create a 12-page booklet that is print ready, using the text from a church conference talk given in the last 6 months. I chose one titled "Believe, Love, Do."

Here were the challenges for this project:

1) Only allowed to use one photo in the booklet;

2) Can't create any logos or other custom graphics, but basic lines/shapes are okay;

3) Must have at least 3 colors in play;

4) Must have consistent identifying info (author, page number) on tops/bottoms of pages;

5) Can only choose from a selection of 12 preset fonts;

6) Must use character and paragraph styles to style headlines, body copy, etc.

For my project's visual direction, I was thinking about the statement "Believe, Love, Do." The crux of this gospel talk is to not only love your fellow man, but to get to work serving him; that serving others as Jesus Christ would requires us to not just talk about what we can do to help, but to actually help. That requires movement and initiative on our part.

When I started thinking about iconography that denotes forward motion and something being set into action, I kept coming back to the "Play" icon (triangle on its side, pointing to the right). Once I put that on the page, I realized I could play with shades and lock all these triangles together into irregular, angular shapes to give the layout some visual interest. 

I decided to have a few spots where I turned the "play" icon green so that it stands out, even when surrounded by other triangles; I also turned the word "Do" green as another signifier of action needed. (I chose green because of it's association with traffic lights: green means "go" or "keep moving," and I felt that really fit this talk. 

There is also a really great quote (seen above) that says "The Savior shows us the direction to move—forward and upward." I decided to reflect that by turning the top right angle brace on the page below green, as a cross-reference back to the earlier quote on the previous spread.

This project was a wonderful challenge, and I really enjoyed how it stretched me and caused me to really think through some of my design decisions, being very intentional with my choices and working with an underlying, subtle undercurrent of visual cues that should be more subliminal to the reader than obvious.

I hope you've enjoyed checking this out. Thanks for stopping by!