Client: The Salisbury Foundation

Concept
A bold logotype has been created, using the tittle above the ‘i’ to represent the diamond shape featured in the windows of Hatfield house, as well as Salisbury family crests.

The shapes also suggest the format of newspapers, as well as more contemporary digital devices.

An own-able brand pattern has been created, featuring five diamond shapes used to represent the five principles of journalism:
-Truth and Accuracy 
-Independence 
-Fairness and Impartiality 
-Humanity 
-Accountability

The ‘5-diamond’ asset can also be used to represent the letter ‘S’ of ‘Salisbury’.



About:
The Salisbury Foundation
It is against this backdrop that The Salisbury Foundation will be launched in the autumn of 2018 as an educational charity providing practical support for the training of journalists and recognition for outstanding journalism- particularly political journalism.

The Salisbury Prize
Named in honour of Robert Gascoyne-Cecil, 3rd Marquess of Salisbury- who served as Prime Minister, has been described as the Prime Minister most accessible to the press, and who practised journalism at various times during his career- the prize is intended to be awarded on an annual basis. It will recognise a piece, or pieces of work which in the opinion of the judges has made an outstanding Contribution to the reporting of national or International politics.

The Judging panel will be drawn from a brand base and will work to a set of criteria worked out in advance. Consideration for the prize will be open by submission, through the Foundation's website, with the dates and timeline for the submission of entries to be publicly advertised. Entries will be encouraged from all forms of media- from traditional print and broadcast though to all forms of new media- and will be open to both UK and international entrants.
Client: The Salisbury Foundation
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Client: The Salisbury Foundation

Client: The Salisbury Foundation Journalism Foundation Brief given to Level 5 Graphic Design University of Hertfordshire
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