IED Open Day
IED (Istituto Europeo del Design) is an international network of training centers in the fields of Design, Fashion, Visual Communication and Management.
Right from the start it was clear that we had to play with materials, we could not limit ourselves to a nice illustration: fashion is made of cloth, photo of paper, design of objects, etc. We therefore opted for a three-dimensional lettering, to build, photograph and make hyper realistic using postproduction.
The idea was to build the letters in a kind of materic origami, composed of elements of different types, different shape, different thicknesses and made of different materials.