on-IDLE | Christmas Campaign
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Problem: This year, we decided that we wanted to make a special Christmas card to reconnect with our clients. We wanted something that was inventive and works alongside our brand refresh as we head towards our 20 year anniversary. Sustainability also had to be considered, especially we have several environmental organisations as clients. As well as in a physical format, the idea had to work digitally in social media posts and an email signature.
Solution: A tactile card with a typographically playful design. It also features a laser cut and etched Christmas bauble that is made of Green Cast® acrylic, which is 100% recycled plastic and is manufactured using less water and CO₂ than virgin plastics.
Highlights: The client responses to the card! Nearly 20% of the cards we sent, reacted in a thank you message and/or image of the decoration in use.
