Underground at Ink Block is a neglected underpass in Boston that has been turned into a colorful art park. I worked with the team at Visual Dialogue to develop the name and branding for the project and apply the graphics within the space. 

We developed an identity with an industrial but artsy feel, allowing typography to emerge from bright yellow and black lines.

Through the use of murals, branded structures, and painted pathways, we were able to express the park’s vibrancy from outside and draw pedestrians in.

Thanks!