For You. Not Them
CLIENT
Lambretta

THE CHALLENGE
2017 marked the return of Lambretta, one of the most iconic Italian brands, with rich history and strong legacy. We had to make the comeback memorable and create a new visual identity.

THE IDEA
Vespa is Lambretta’s biggest competitor. So we created an integrated campaign with a completely different target audience, style and attitude.
For You. Not Them
1
10
0
Published:

For You. Not Them

2017 Launch Campaign for the New Lambretta
1
10
0
Published:

Tools