Brief: Students were asked to create a viralvideo inspired by Chevrolet's brand spirit and express the followingmessages: Chevrolet, the "smart choice"; a good price for a gooddesign, get all you need for less. The objective was to show in anunexpected or funny way, how Chevrolet buyers today can be smarter thanothers.

Award: Third National French Prize 2009
In collaboration with Emmanuel Cruellas.

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