THE OLD
The original Cielarko logo looked tired and outdated. The client loved the colours of the old logo and the swoosh but wanted the whole logo updated to properly reflect the fact that they are a dynamic young company.
THE VARIATIONS
There were many variations tried and discarded before we reached the final design. I tried adding the swoosh with a diamond pattern in corporate colours, using it like a rainbow over the logo and adding a sparkle in the third version. Various serif and sans serif fonts were combined but none quite hit the mark until.......
THE NEW
The final logo is a crisp update on the original logo. Using the clean sans serif Century Gothic typeface adds a timeless modern feel to the logo and is a perfectly paired with Din Light for the strap line. The swooshes were condensed and refined to fit into the "A", leading your eye across the logo, adding a touch of movement and combining all the clients favourite colours in the striking new and improved logo.
