For Disney studios, the key challenge is being a box office-driven business but remains a step removed from ticket sales, as that usually lies with exhibitors. To close this gap, we brought the box office into our digital placements.
The idea was to combine Facebook Messenger API’s with Popcorn’s Movie Ticketing API’s into a single chatbot interface. Using a single hashtag, people could engage with Disney content on social with pre-set hashtag in the comments to trigger Messenger, to guide them through the ticket booking process without ever leaving the Facebook platform.
Client Walt Disney Studios
Agency dentsu X
Executive Creative Director Joao Flores
Art Director ND Chua
Copywriters Matthew Zhang, Vanessa Han
Account Management Nabilah Razak, Crystal Loo
Video Editor Siti Khairunnisa