This short clip was inspired by the concept of perceptual judgment, that raised the question: to what extend is 1st connotation in an individual mind is a cultural unconscious public opinion and to what extend is a consciously formed identical independent mental model?
Widely accepted idioms, platitudes and cliches, celebrated and sustained through everyday usage. All of them seem to come naturally, like a visceral reflex. They holding some temporary truth, that might be overwritten in the next moment with the other one. Leaving behind a vicious circle of paradox.
Widely accepted idioms, platitudes and cliches, celebrated and sustained through everyday usage. All of them seem to come naturally, like a visceral reflex. They holding some temporary truth, that might be overwritten in the next moment with the other one. Leaving behind a vicious circle of paradox.
Nothing
To implement this motion graphic, the 1st step was a context research in commonly used phrases. After collecting enough platitudes, the challange was to chain them together in an order that eventually it might tell a story and still serve the title of song. The result might be nonsense for the first or maybe for second glances as well, since it is open-ended. It is up to the viewer to make sense or not. The distant visual connotation, however, is as cultural, as the phrases themself, that might either help or not, to guide the maybe, or maybe not logical narrative.
Official release: https://blogs.napier.ac.uk/dmid
