Joan Raspo's profile

Critic's Choice Movie Awards Branding

The 2012 Critic’s Choice Movie Awards brought together just about every A-lister you could conjure-- Clooney, Brangelina, Scorcese, Matt Damon and even the Bieb. it was a star studded buffet. The CCMA awards are the kick-off to movie awards season. 

This live event is a party and so it was relevant to present a look and feel that was relaxed, sexy with a tiny sprinkle of Rat Pack cool.

My concept was to use Op Art as a point of departure. My aim was to convey the cool of the early 60’s. British Mods, James Bond, dry martinis and skinny ties.
 
I worked with the smart and talented folks at gretel.tv
Critic's Choice Movie Awards Branding
Published:

Critic's Choice Movie Awards Branding

The 2012 Critic’s Choice Movie Awards brought together just about every A-lister you could conjure-- Clooney, Brangelina, Scorcese, Matt Damon an Read More

Published:

Creative Fields