BACKGROUND 

Seafishtrade is a successful European trader of frozen at sea fish products operating in West Africa, Europe and China. Their identity underserved the true advantages and values of the company, making them look obsolete and traditional, like the rest of the industry.

IDEA 

Redefine the company’s core message to effectively communicate their purpose and create a bold visual language that bounds thes.  fishing community. As the sea, the graphical approach never stands still reflecting the young and dynamic spirit of the company while building on their core busines


RESULT 

The client reported that since the launch of the new identity in January 2018, they have received only positive messages from partners, banks, and buyers stating that they, too, are on the same wave with them. 

To date, trade has increased volume by 15-20% compared to last year. The new identity is plays a big role and is emphasizing the company’s professionalism and building more confidence to do business with them.





CREDITS 

Emma Beckmann — President, CEEMEA region 
Oleg Kuzmin — General director, Landor Moscow 
Igor Blagodarskiy — Senior Strategist 
Maksim Arbuzov — Design Director 
Marina Nemchina — Client Director 
Darya Ksenofontova — Senior Designer 
Anna Lukyanchenko — Junior Designer 
David Scheirer — Illustrator 
Frank Herfort — Photographer 
Mikhail Dmitrienko — Copywriter 
Anna Dewis — Copywriter
Seafishtrade
204
1,492
10
Published:

Seafishtrade

BACKGROUND Seafishtrade is a successful European trader of frozen at sea fish products operating in West Africa, Europe and China. Their identit Read More
204
1,492
10
Published:

Tools