In the Heart of Life
Life goes mobile. Banks as well. By the new developed mobile banking products, Akbank positioned itself in the heart of life.
And we just showed how the life goes on with Akbank. (in an entertaining way)
From digital media to tv spots, we created a disruptive way of communication: A bank advertising looks like a telecom operator advertising. :) We aimed to create a more mobile positioning in consumer minds thanks to this bold approach.