Nectar commissioned us to create a brand design for premium juices, the main advantage of which is the use of apples grown in its own apple orchards.
Nectar has apple orchards, spread out in ecologically clean areas of the Volga near the reserves of the Samara Luka. Own apples are the main competitive advantage of the brand.
Our task was to create a brand from scratch for premium juices with six different flavors, in each of which apple juice was added.
All elements of the package, including its backside, illustrate the main competitive advantage of Volzhsky Posad, expressed in the slogan “apples from our orchards”.
Step by step, we describe the entire production process on the back of the package in order to convey to the consumer all the love and care that the manufacturer puts into its product. Each stage - from careful selection of seedlings at the stage of planting to bottling in environmentally friendly packaging - is strictly controlled.
Craft background of the packaging emphasises the naturalness of the products. The image of a peaceful village immersed in verdure takes us to the land where apples in gardens are slowly ripening.
The Volzhsky Posad logo is a symbolic illustration of an apple tree with ripe apples and a ladder next to it. Just like a moment, and the harvest will begin.
The side works out the conversion layer. We put here stickers to tell how many benefits and vitamins are contained in those fruits from which juice is made. Photos of gardens, reminiscent of pictures from the home archive, reinforce the message "only the best fruits."
Juice "Volzhsky Posad" - feel the taste of natural ripe fruit, carefully grown apples with your own hands!