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    A 6 years ad campaign for the oldest newspaper of North America, The Gazette.
Words Matter is probably one of the most rewarded campaign in Canada through the past 6 years, starting from NY Festival to Cannes, Marketing Awards, Clio... name it.
INMA (the Newspapers and Magazines Wordwide association) voted it as the Best Worldwide Ad Campaign for a newspaper in 2010, and it was finalist again last year.
This is just a personal selection of pieces I particulary loved to work on as a creative director. The entire campaign counts more than 20 TV commercials, 30+ radio commercials, 250+ print executions and of course 20+ web/mobile iterations.
More than 20 creatives worked on this campaign. And I want to thank them again.
The Gazette Twitter edition is an actual edition of the newspaper covered by real tweets by the editorial department of The Gazette, for one special day.