The world's first Anti Ageing Ice Cream.
1st April, the day when the world gets an excuse to prank. This seems like an interesting moment to build some brand love for Uber Eats in an unconventional way. Hence, came in to being, the world's first Anti Aging Ice Cream.
Launched 2 days before the April fool'd day, the video went viral.
This created massive awareness about the brand reaching more than 7 million people.
Over 15000 people pre-booked an ice cream that did not even existed. On 1st of April 2018, we revealed the prank. Here it goes..
Credits -
Video Editing - Anupam Kumar
Copy Writing - Shiladitya Saha
Concept/Idea and art - Rumman Rizvi
