ROCHE DIABETES CARE / Art direction & web design
As a part of the campaign, people with diabetes are asked to upload their selfie online, which will be automatically flipped upside down. The participants are encouraged to share the story about their fight against diabetes and how it is important to them with the photo. For every uploaded selfie, the company will donate $5 to JDRF, a diabetes research funding non-profit.
The campaign I designed in collaboration with Cossette and Citoyen Optimum, will continue to run on its digital media platform till the end of November, which is National Diabetes Awareness Month.
THANKS FOR WATCHING !
