After 10 years in the menswear game, Bonobos needed a fresh approach to how they look & speak to their audience. Working closely with the founder and CMO, I helped to overhaul the look, feel and language of the brand. The project included everything from word mark, color palette & brand fonts to clothing labels, email templates, and packaging.
Wordmark re-draw: Tida Tep
Photography: Ben Alsop
Additional creatives: Rockwell Harwood, Andy Gray