Heres the case of integrated campaign for Milka chocolate, based on message «One piece of Milka, and you're in Alpine World». Idea is to create Alpine World somewhere in everyday environment, here in an office building elevator.
Integrated Christmas campaign for Milka chocolate Christmas Alpine Magic. We offered consumers to become an active part of Alpine Magic
and turn to rock and roll snowmen at our website.
and turn to rock and roll snowmen at our website.
And another Milka integrated campaign, for mini Milka bars. They transform any person into genuine Alpine habitant even man on the photo on usual webpage, struck by fallen from banner above Milka bar, started to yodelling. We shot a viral spot (resembling famous T-mobile) where visitors of huge mall started to yodelling and dancing Alpine-like because of just one bar of Milka and created the website, where everyone could create, save and share their own particular dance with their own uploaded photo.
