Roca brand and Roca corporate typeface
Redesign of the traditional Roca brand and global branding project. The challenge was to change its ultra-familiar gothic lettering without losing the brand’s mass recognition. The Roca corporate typeface was created with the aim of applying the same graphic values of the Roca brand to a series of brands and logos in the institutional sphere. To do so we created 181 signs based on the four letters in the brand name.