ADV 129 - Advertising Campaign Planning and Management
With your teammates, produce an entire advertising campaign for a real-world client while using the research and insights discovered, create a book that will succinctly explain how the ad campaign will benefit them. At the end of the project there will be the presentation of the coveted Blue Cow Award. Judges will select one agency as the winner and they shall have their names added to the perpetual Blue Cow. Each member of the winning team will receive a miniature version of the Blue Cow.
As the Media Specialist, I was in charge of producing the creative content that would be utilized in our campaign such as the Print/Social Media ads, the billboard ad, the alternative media mockups, and the book design.
Agency Name: Insight Media Group
Roles:
Account Manager: Kennesha Mcclaney
Account Lead: Jessica Ewing
Account Planner: Alan Choi
Design Lead: Adrianna Benyat
Media Specialist: Kimo Pamintuan