CHALLENGE
The numbers are telling: Breast cancer is the #1 cancer-killer amongst women in Singapore. But most women don’t do regular breast checks. They don’t think breast cancer can happen to them for many reasons – “I’m too young”, “I’m too old for it”, “I don’t have a family history of this disease”.

INSIGHT
Truth is, breast cancer can happen to any woman, and affects far more women now than before. Breast cancer doesn’t discriminate; it is an equaliser - regardless of ethnicity, language, social status, achievements and everything else.




Agency: DDB Singapore
Creative Director: Thomas Yang
Creative Group Head / Copywriter: Dunstan Lee
Director: Desmond Tan (ATypical Film)
Art Directors: Karine Tan, Drishti Khemani, Dian Widjaja
Copywriter: Rudy Zulkifly



Breast Cancer Foundation 2018 - Every Women Matters
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