Diabetes Risk Assessment – Social Videos
Swipe. Click. Binge. Repeat.

We spend hours on social media every day getting drawn into click-bait feeds and random videos.

Contrast this with the fact that most people find it troublesome to take a quick 2 minute Diabetes Risk Assessment (DRA) test.

To show how senseless this behaviour is, we created a series of click-bait videos with the exact duration it would take to do a DRA to drive home the message that it doesn’t take much to get tested.







  

 



Agency: DDB Singapore
Creative Director: Joel Chin,
Art Directors: Amos Chew, Drishti Khemani
Copywriter: Pearlyn Ong
Production: Little Red Ants, Singapore




Diabetes Risk Assessment – Social Videos
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Diabetes Risk Assessment – Social Videos

20
309
0
Published: