Zalora is the leading online fashion platform in Asia-Pacific. The brand is all about experimenting, having fun with fashion that is an expression of individuality and the ultimate freedom – owning what makes you, you.
Launched in February 2018 in Singapore, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan, Zalora has been hailed as a force for change in fashion, inspiring its millions of customers to have the courage to express themselves. You can, because you own now.
The monochrome identity is dynamic and bold, unapologetic, and free-hand, created in-the-moment. The signature prints use real fabrics and textures from Zalora’s collections, creating an ownable aesthetic that can evolve effortlessly, ensuring it never goes out of style. These prints came from the users’ worlds, reflecting the huge diversity of contemporary Asia.