Audi is premium automaker that designs and builds high-performance, luxury vehicles. But their current website doesn’t reflect their capabilities, nor does it speak to their audience effectively. Specifically, the product pages are hard to navigate, the photos don’t offer a straightforward experience and the user interface isn’t consistent across all channels worldwide. I set out to improve the overall experience by consolidating the interface around a stronger grid, better layout and a slicker, more appealing presence.
