IHC (Inline Hockey Club) Aire-la-Ville is Geneva's only inline hockey club. They wanted to do something about the fact that inline hockey is still such an unrecognised sport, especially in western Switzerland. This is why IHC Aire-la-Ville decided to order a promotional video from Riesen Design. The goal was to create a colourful and fun, but also information-rich animation that would speak to a wide range of people: from small kids and their parents to young adults that might be interested in joining the club. The approach agreed on was to compare inline hockey to its much more famous and closest sibling, ice hockey, in order to explain what the sport is all about. The video has already gathered great feedback from both the target groups and the players.