SK Telecom, the leading mobile operator company in Korea, plans to become the first nation to demonstrate and commercialize 5G network. The 5G network enables a better quality of the Internet, AI development, and automated vehicle. Ultimately, it could change a human lifestyle to the next level.
To celebrate their big plan for the 5G network,
SK Telecom wanted to promote their brand with a new design.
The keywords that I chose for the project are "futuristic", "new world", and "classic".
SK Telecom takes a big part of Korean telecommunications history. They own the most consumers amongst other majors and continuously investigate mobile technology to keep their dignity as the number one mobile operator company. Therefore, I wanted to portray a comparison between "future" and "classic" concepts by suggesting two different designed posters and packaging. The design embraces SK Telecom's past, present, and future with 5G network.
