The OMC Identity Project
OMC is a video production company that uses video as a tool to help
other brands and businesses achieve more.
Attributes and Moodboards
After understanding the core essence and value that the brand offers,
a moodboard is created to visually capture this.
Various images were explored and narrowed down.
The main objective was to create an identity that shows
Capacity, Creativity and Corporate appeal.
The "curved edge square shape" emerged.
Seeing how most gadgets/devices related to video carries
the shape and form of a curved square/rectangle, the shape therefore served as
the chipping block from which the logo was carved
Touchpoints
Each touchpoint is an opportunity to increase awareness
and build customer loyalty.
Thanks for watching!
