Task:
The client contacted the agency with the task of creating a concept for muffins trademark, as well as asking for assistance in the development of the product itself. We had to invent a way to turn a banal cupcake into something original and then create an original brand image which would “hook” the young audience.
Solution:
In the process of product development, we decided to make the muffins colored. Due to this, the product has a USP. And in order to demonstrate this unique advantage in the most expressive way, we created a huge “black-and-white” world with many strange and expressive characters. As a result, vibrant colorful muffins have become the brightest and most noticeable spot standing out against the background of this crazy grey world.
In the process of product development, we decided to make the muffins colored. Due to this, the product has a USP. And in order to demonstrate this unique advantage in the most expressive way, we created a huge “black-and-white” world with many strange and expressive characters. As a result, vibrant colorful muffins have become the brightest and most noticeable spot standing out against the background of this crazy grey world.
