MAVIC AIR 2018 - GLOBAL TRAVEL CAMPAIGN
People always look for new experiences when they travel, showing off those moments can be just as exciting as experiencing it. It would be better, if the way they share the moments can make it more epic without it being a fail.
To demonstrate how Mavic Air enables consumers to break through limitations, record moments of their trips from unique angles and perspectives and transform the special moments into epic moments.
We came up with the idea:
"WITH MAVIC AIR, EVERY TRIP CAN BE EPIC"
To attract more attention and make target audience interested in products, we developed the key visuals to play with the English letters or Chinese character strokes of the headline, inspiring Mavic Air users to participate into the campaign and generate more UGC so as to attract more new consumers.
UGC Idea : Epic Photo Award
As a information hub, with PC and mobile site, build up the bridge between consumers and Mavic Air.
Also, it’s the redirecting, to connect with DJI existing website, such as main web, skypixel.com, e-com channel and for consumers to post their UGC.
Landing page: https://www.dji.com/cn/travel