2012 UK Campaign
The 2012 campaign focussed on the 'Joy of Learning' and the bond between Mum & Baby. Working with the style set by Fisher-Price US, I developed a style to be used across all Fisher-Price on & offline collateral in the UK for the duration of the campaign.
The 2012 campaign focussed on the 'Joy of Learning' and the bond between Mum & Baby. Working with the style set by Fisher-Price US, I developed a style to be used across all Fisher-Price on & offline collateral in the UK for the duration of the campaign.
Alongside this campaign ran the Fisher-Price Favourites. A range of toys recommended by Fisher-Price to help baby develop.
Fisher-Price Joy of Learning & Fisher-Price Favourites logos
Photoshoot planning, co-ordination & art direction
An intensive week-long photoshoot produced wide bank of photography featuring the bond between mum & baby and with the key Fisher-Price products
An intensive week-long photoshoot produced wide bank of photography featuring the bond between mum & baby and with the key Fisher-Price products
Fisher-Price Magalogue
A 60 page mini brochure featuring key items from the product range as well as recommendations and tips from Baby experts. The magalogue was distributed at Baby Shows, in-store and cover-mounted on various Mums press. It reached the hands of over 60,00 Mums in the UK.
A 60 page mini brochure featuring key items from the product range as well as recommendations and tips from Baby experts. The magalogue was distributed at Baby Shows, in-store and cover-mounted on various Mums press. It reached the hands of over 60,00 Mums in the UK.
Trade & Consumer Press Advertising
I developed a template that could be used across all Fisher-Price's trade & consumer press advertising for the duration of the campaign.
I developed a template that could be used across all Fisher-Price's trade & consumer press advertising for the duration of the campaign.
ToyNews Cover and inside front cover
Example of press advertising
Example of Fisher-Price Favourites advertising
Baby Centre
The BabyCentre hub was a key area for Fisher-Price. It needed to clearly communicate the product features and benefits for each developmental stage, as well as showcase new products in the range.
The BabyCentre hub was a key area for Fisher-Price. It needed to clearly communicate the product features and benefits for each developmental stage, as well as showcase new products in the range.
BabyCentre Hub
Fisher-Price EDM Campaign
I developed a style for the Baby Club emailers. Once mum had signed up to the Baby Club, she was sent a weekly EDM to coincide with her pregnancy or age of her baby. There were 36 EDMs in total.
I developed a style for the Baby Club emailers. Once mum had signed up to the Baby Club, she was sent a weekly EDM to coincide with her pregnancy or age of her baby. There were 36 EDMs in total.
Fisher-Price EDM
In-store POS kit for retailers
Fisher-Price Favourites POS
