I have been working on few banking projects and this map is based completely on myself as a user. Planning to do few more interviews with few users and build on top of this.

Tools used:
1. Google Sheets
2. Sketch
3. Interview transcript notes

Started with the “doing”, “feeling” and “thinking” categorization of the laundry list of the transcripts of banking.

Then prepared a simple excel sheet of the behaviors, feelings and stages and created a matrix of stages, objectives, behaviors and feelings in excel.

And finally a sketch version of the customer journey map.