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    ​My brief was to compile, write and edit an A6 perfect-bound "success study" brochure for content marketing agency Story Worldwide. This was esse… Read More
    ​My brief was to compile, write and edit an A6 perfect-bound "success study" brochure for content marketing agency Story Worldwide. This was essentially a calling card for the agency and, more importantly, a celebration of their work on behalf of premium car brand Lexus, for whom the agency produced a highly effective international editorial programme for about 10 years. Read Less
    Published:
Client 
Story Worldwide

Category 
Marketing, Automotive
 
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​Contact Story Worldwide's London office: www.storyworldwide.com

Brief
​To compile, write and edit an A6 perfect-bound "success study" brochure for content marketing agency Story Worldwide. This was essentially a calling card for the agency and, more importantly, a celebration of their work on behalf of premium car brand Lexus, for whom the agency produced a highly effective international editorial programme for about 10 years. During that time, Story created all forms of content, from a quarterly magazine with localised issues (the most awarded in the history of customer publishing) to e-newsletters, short travel films and a content-rich website of latest news and features. A lot to fit into a small package while also leaving room for a magnificent archive of commissioned Lexus imagery through the years.
 
Response
– Content audit
– Flatplan
– Interviews with key stakeholders 
– Original copy including introduction, print magazine section
– Image sourcing
– Editing and proofing
 
Designers
http://www.behance.net/weebing
(With thanks to executive creative director Frederik Anderson for his input)