With the launch of the new 7-seater Prius+, it was our task to introduce the ‘stylish performer’ based on its style, interior space and driving experience, and to draw parallels with Toyota Wish that is being discontinued. But how could we get potential buyers to see the Prius+ as a car that not only had the space needed for the family but also reflected them as individuals.
We created a campaign that celebrates how the hybrid family-friendly Prius+ is a car that not only provides owners with more space – physical and mental – to explore their passions, and also catering to its drivers every need. Only with Prius+, will a car be powered by hybrid engine, loaded with spacious room, giving more space for both sides of drivers lives. It's Prius Plus You.
Client Borneo Motors
Agency dentsu X
Executive Creative Director Joao Flores
Art Director ND Chua
Copywriter Noi Sudirman