Toyota The All-New Camry
​​​​​​​Camry is always seen as old-fashioned and outdated.
This stereotype tends to reflect on the Camry drivers as well.
We want to give forth a new voice for the new Camry, 
one that understands the needs of the drivers 
and also one that understands the need to go beyond expectations. 

​​The idea encapsulates how the new Camry is breaking the stereotype 
to impress people with its new bold looks and striking features. 
Given a new voice, the statement not only represents Camry as a car, 
but it also reflects the Camry drivers as well.​​​​​​​ 



20 secs Teaser


6 secs YouTube Pre-Roll


Launch video​​​​​​​​​​​​​​






Proposed Concepts




​​​​​​​Creative and Art Direction ND Chua  |  Copywriter Noi Sudirman




Toyota The All-New Camry
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Toyota The All-New Camry

Proposed concept for the new Camry launch. Tasked to introduce and build buzz around the new Camry and create salience by changing the perception Read More
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