Camry is always seen as old-fashioned and outdated.
This stereotype tends to reflect on the Camry drivers as well.
We want to give forth a new voice for the new Camry,
one that understands the needs of the drivers
and also one that understands the need to go beyond expectations.
The idea encapsulates how the new Camry is breaking the stereotype
to impress people with its new bold looks and striking features.
Given a new voice, the statement not only represents Camry as a car,
but it also reflects the Camry drivers as well.
20 secs Teaser
6 secs YouTube Pre-Roll
Creative and Art Direction ND Chua | Copywriter Noi Sudirman