This is a piece done to present activation ideas for a snack brand Chipster. It brings to life the proposition of 'Nothing Else Matters' by sponsoring moments of release when you 'Pick on Us'. So if had to pick a snack, pick on us. If you have to release all your anxieties and frustrations, Chipster's the snack that allows you to do so.

This is another illustration piece for a Chipster activation plan moodboard. The concept's simple. A play of Chip and thrills. A snack that allows some thrills.