I was honoured to work with the team at Nike on the branding of the world's largest Nike store located in Dubai. Different typographic styles has been used across the store inspired from the region.
An Arabic geometric type has been designed to fill the store major wall in a very subtle way. It is a repetition of the word "لا تتردد" which is an Arabic translation of Nike's slogan "Just do it". In the middle of the wall we placed a sculpture made of the words "Win, Victory and Love" in Arabic.