Statement: This design was created to serve as a companion app for a hypothetical conference hosted by the Type Director's Club. The bright colors and simple geometric design were used to emphasize the unique type treatment. 

Explanation: Research and data collection was used to inform the creation of user personas, which were then used to determine the features and abilities of the app. These include a customizable schedule, speaker biographies, and a "Network" feature, essentially a digital method of exchanging business cards.