Selfish purchases that converts into gifts for the children.
As a consequence of high inflation, Argentina has a very unstable economy. Because of this, people tend to be more careful with their expenses, and prioritize on fundamental needs.
Christmas is a time of great emotional conflict for parents: on the one hand, they want to give their children a gift; on the other, they also want to receive one. Unfortunately, the economic situation in Argentina does not always allow for both.
We designed a collection of boxes for parents to wrap Christmas self-gifts, which then transform in toys for the little ones. So, when a parent decides to buy something with their Cencosud card for themselves, they get an extra gift for their kids and forget the sensation of guilt.