The product consists of organic and natural ingredients. The main approach was to focus on this fact and to depict the purity of the beverage on the label. Hence, a clean, simple, and light label with an emphasis on the herbal base of the product was created. The watercolor illustration technique was chosen to underline the naturalness of the ingredients. The combination of a lively illustration and texts, strictly aligned to the grid, is complemented by a massive but elegant main title. The edge of the label is also decorated by the dotted cut to add a rustic, “homemade” touch.