Creative solution for music station that plays only music and nothing else. My task was to come up with the stations name & claim, basic visual identity and outdoor campaign.

Serie of interactive citylight ads:
1. The LCD ad - interactive ad with info about song that currently playing at the station
2. The Speaker - interactive ad transmitting music through real speaker placed on top of citylight surface
3.The Equalizer - interactive ad reproducing visual representation of music currently playing at radio station 

Billboard ad - installation with neon lights