The brief:
Most good ideas on a McDonalds' napkin wins a placement at Mother.
A couple of issues...
Given only a few days we knew that going down the serious route of good ideas would leave us with a napkin full of rushed, merely par-boiled notions that we wouldn't be entirely happy with. Plus that's the way the vast majority of entries took it and we wanted to stand out.
Our take on it:
So we decided to go with a napkin full of ideas that are wacky, funny, and unbelievably common sense. Enjoy.
Just some of the ideas found on our napkin: