3 spot campaign for The Los Angeles Times to rebrand the newspaper amidst declining readership and revenue around a new positioning, "California Smart." Spots ran locally in souther California markets and addressed issues of key concern for residents, such as Gay Marriage, Education, and Entertainment.
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Los Angeles Times, "Education," TV
Los Angeles Times, "Education," TV
Published:
Los Angeles Times, "Education," TV
Broadcast spot for the Los Angeles Times to help recast the brand around a new brand position, "California Smart." Spots covered a variety f topi Read More
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