This was an academic project where the briefing was to create an event sponsored by a financial institution.
This was an academic project where the briefing was to create an event sponsored by a financial institution. I chose the Nubank for the institution and I've imagined the event as an art exhibit. The designed audience is young people who appreciate art and use the internet as a means of learning, also to break that idea which may remain, that art is for a select group of people and to reinforce the cultural value for the institution.
The visual identity was created as an interpretation of the Pop Art movement and Butcher Billy's work, with a comic touch. The idea: the statues are envious of the other types of media that Butcher Billy works with, so they want to get more modern and be the center of attention.
