Client
One of the biggest manufacturers of beauty tools in Ukraine.

Challenge
Our task was to create a new brand for an upscale market segment: naming, logo, brand identity, 
packaging, and retail outlets design.

Concept
Harmony has a strict scientific structure, where symmetry is the core. We subconsciously consider aesthetic any symmetrical form we see around us. There are endless examples of symmetry in the world of nature: sunflowers grow according to radial symmetry; snowflake has clear hexagonal symmetry & so on. The laws of symmetry could be seen in beauty tools that help us achieve an ideal shape, just look at scissors. People spend hours doing manicure and pedicure, aiming to perfect symmetry... 

Please note: all the photo content used in this presentation is of non-commercial use but for portfolio showcasing purposes only.

Creative Directors – Boris Alexandrov & Anna Alexandrova
Account Manager – Daria Svidchenko

Branding
Art Director – Elena Parhisenko
Graphic Designers – Server Terlekchi, Anton Storozhev
3D Artist – Sergey Makuhovskiy
Copywriter – Dimitry Panasiuk
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Simmetria

Our client for this one was one of the biggest manufacturers of beauty tools in Ukraine. Our task was to create a new brand for an upscale market Read More
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