Visual identity | King Jade
Texture, nature and pureness of marble developed with new technologies and innovations result in King Jade’s luxury product. These attributes are reflected within its branding conceptually and graphically supported by rich print materials and textures. Characterized by its simplicity the logo is a reflection of the brand’s values. We used a sans-serif typography with a hint of tradition inspired by the type style of the 20th Century’s beginnings. Designed as a signature, the slogan adds humanism to the logo, making the brand look more accessible. For its graphic environment, different stone cuts create various possibilities of intricate designs that are characterized by the pure, rich textures of King Jade products, combined with all brand colours, such as off-white and elegant dark green, along with golden hints of foil paper, creating depth and different layers that visually work together.